This case study explores the origin of the Fridge Pack. Invented by the Design Thinking adn Ethnographic Resaerch firm Point Forward, the case shows how important discoveries about the behavior of consumers led to a breakthrough product that is now the world standard for beverage sales.
The lesson is part of the Innovation Mastery Course by Langdon Morris.
Distributors may purchase multiple copies of packages to distribute to learners, and follow their progress. Bulk discounts are below.
Quantity | Price per voucher |
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1+ | $0.00 |
FRIDGE PACK - THE BILLION DOLLAR BOX | 00:07:11 |
FRIDGE PACK - THE BILLION DOLLAR BOX | 00:07:11 | |
QUIZ |