This lesson is a detailed examination of the innovation and strategy war between Coca-Cola and Pepsi form the 1990s to today and explores why Pepsi was so much more successful.
The lesson is excerpted from the Innovation Culture module of the Innovation Mastery course by Langdon Morris.
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| Quantity | Price per voucher |
|---|---|
| 1+ | $0.00 |
| COKE vs. PEPSI - INNOVATION WAR CASE STUDY |